Homecoming Scotland Brochure

Classwork.

My brief produce either a magazine or a booklet/brochure to my own specification showcasing one of five contributions that Scotland has made to the world. These included: Golf, Whisky, Great Minds, Robert Burns & Culture & Heritage.

I was told to stay away from stereotypical Scottishness and inject a fresh modern approach to our heritage and engage with a younger audience.

I chose Golf as the subject on which to base my brochure. Instead of going with the usual brochures packed with needless information I decided to create an A to Z. I thought this concept would engage and attract the younger market I was aiming for more than a book full of generic information.